The Indian automotive landscape is changing fast, and Tata Motors is at the forefront with its bold new offering – the Tata Curvv 2025. This isn’t just another SUV; it’s a statement on wheels that blends the practicality of an SUV with the sleek profile of a coupe. As crossovers continue to dominate the market, Tata has decided to push boundaries with this distinctive coupe-SUV that challenges conventions while delivering substance.
The Curvv represents Tata’s ambition to carve a niche in the premium mid-size segment, competing with established players like Hyundai Creta and Kia Seltos, but with a fresh approach. The market is buzzing with anticipation, and dealerships are already fielding inquiries about this head-turner that promises to deliver both style and substance.
Sculpted Revolution: Design Language That Speaks Volumes
Coupe Silhouette: Where Function Meets Fascination
The Curvv’s most striking feature is undoubtedly its sloping roofline that smoothly tapers towards the rear. This isn’t just about looking good – the aerodynamic profile helps reduce drag coefficient to an impressive 0.29, enhancing fuel efficiency and reducing wind noise at highway speeds. The design team has masterfully balanced proportions to ensure the vehicle doesn’t look awkward from any angle – a common pitfall in the coupe-SUV segment.
Unlike traditional boxy SUVs, the Curvv’s fluid lines create a sense of motion even when standing still. The roof drops gracefully from the B-pillar, yet Tata’s designers have managed to minimize the impact on rear headroom by carefully positioning the rear seats. This silhouette draws inspiration from premium European coupe-SUVs but adds distinctly Indian design elements that make it stand out.
The floating roof effect, achieved through blacked-out pillars, enhances the sleek profile while making the vehicle appear longer than its actual dimensions. From certain angles, the Curvv evokes the spirit of more expensive luxury coupe-SUVs without directly copying any competitor.
Frontline Aggression: Face of the Future
The front fascia of the Curvv announces Tata’s new design direction with confidence. The slim LED headlights stretch across the width of the front end, connected by a light bar that illuminates as part of the daytime running light sequence. This creates a distinctive light signature that’s instantly recognizable day or night.
Below this light strip sits a closed-off panel that replaces the traditional grille – a nod to the electric version coming later but maintained across all powertrain variants for brand consistency. The lower bumper houses functional air intakes and fog lamps set in geometric housings that add character without looking busy.
The hood features sharp creases that channel air over the roof, further improving aerodynamics while giving the front end a muscular appearance. Compared to older Tata models, the Curvv’s face represents a significant evolution – more confident, more premium, and more distinctive.
Profile Perfection: The Side Story
From the side, the Curvv reveals its most unique design elements. A strong character line runs from the front fender through the door handles to the taillights, giving the profile a sense of forward momentum. The door handles sit flush with the body, popping out when needed – a premium touch typically found in more expensive vehicles.
The wheel arches have just enough flare to project strength without appearing over-styled, housing 17-inch diamond-cut alloy wheels with a unique pattern specific to the Curvv. The black cladding around the wheel arches and lower body provides the SUV credentials while protecting against stone chips.
Perhaps the most distinctive element from this angle is the way the roofline flows into the rear section, creating what designers call a “fast back” profile. This gives the Curvv a sporty stance that sets it apart from every other SUV in its price range.
Rear Innovation: Leaving a Lasting Impression
The rear of the Curvv makes perhaps the boldest statement with its connected LED light bar that spans the width of the tailgate. This lighting element creates a theatrical welcome and goodbye sequence when locking or unlocking the vehicle. The tailgate itself has a subtle integrated spoiler that improves aerodynamics while housing the high-mounted brake light.
The bumper features a silver skid plate-like element that adds a touch of ruggedness to the otherwise urban design. Twin faux exhaust tips are integrated into the rear diffuser – they don’t connect to actual exhaust pipes but complete the sporty look that buyers in this segment appreciate.
The tailgate opens to reveal a surprisingly practical cargo area despite the sloping roofline – Tata’s engineers have worked hard to ensure the style doesn’t significantly compromise function, maintaining a respectable 425 liters of boot space.
Power Paradigms: Heart of the Beast
1.5L Turbo-Petrol Powerhouse
Under the sculpted hood of the petrol Curvv sits Tata’s newest 1.5-liter turbocharged direct-injection petrol engine. This four-cylinder powerplant delivers an impressive 160 horsepower at 5,500 rpm and 250 Nm of torque available from just 1,750 rpm all the way to 4,000 rpm. This broad torque band gives the Curvv excellent drivability in both city traffic and highway cruising.
The engine uses a modern aluminum block with integrated exhaust manifold to reduce weight and improve thermal efficiency. Variable valve timing optimizes performance across the rev range, while the turbocharger uses an electronic wastegate for better boost control. The direct injection system operates at 350 bar pressure, ensuring optimal fuel atomization for improved combustion efficiency.
Performance figures place the Curvv among the quicker vehicles in its segment, with a 0-100 km/h time of around 9.5 seconds and a top speed of 180 km/h. Despite these respectable numbers, the engine delivers a claimed fuel efficiency of 15.5 km/l (ARAI tested), putting it on par with less powerful competitors.
The engine meets BS6 Phase II emission standards thanks to its advanced three-way catalytic converter and particulate filter system. Drive modes (Eco, City, and Sport) adjust throttle response and transmission behavior to suit different driving conditions.
1.5L Diesel Dynamo
For those prioritizing fuel efficiency and long-distance cruising ability, the 1.5-liter diesel engine offers a compelling alternative. This turbocharged unit produces 115 horsepower at 3,750 rpm and a substantial 260 Nm of torque from 1,500 to 2,750 rpm.
The engine features a high-pressure common rail direct injection system operating at 1,600 bar and uses a variable geometry turbocharger to reduce lag and improve response across the rev range. The high compression ratio of 16.5:1 helps extract maximum energy from each drop of fuel.
Extensive NVH treatments, including acoustic covers, improved insulation, and hydraulic engine mounts, make this one of the quieter diesel engines in the segment. Inside the cabin, the typical diesel clatter is well-suppressed, particularly at cruising speeds.
The diesel Curvv delivers exceptional fuel efficiency, with ARAI figures of around 19.5 km/l. In real-world driving, owners can expect 16-17 km/l in mixed conditions – impressive for a vehicle of this size and capability.
Transmission Tales: Shifting Perspectives
Both engines come paired with either a 6-speed manual transmission or a 7-speed dual-clutch automatic. The manual offers clean, precise shifts with a short throw and well-defined gates. The clutch is light enough for city use while providing good feedback.
The dual-clutch automatic is the highlight of the drivetrain options, offering quick shifts that take just 200 milliseconds in Sport mode. The transmission features both fully automatic operation and manual control via paddle shifters. In everyday driving, the DCT shifts intelligently, keeping the engine in its optimal power band without hunting between gears.
First and second gears are closely spaced for good initial acceleration, while the higher gears are more spread out to optimize fuel efficiency when cruising. The transmission control unit adapts to driving styles, holding gears longer for more aggressive drivers and shifting earlier for those with a lighter foot.
Cabin Chronicles: Redefining Premium Interiors
Material Mastery: Textures That Talk
Step inside the Curvv, and you’re greeted with an interior that punches above its price class. Soft-touch materials cover the upper dashboard and door panels, while leatherette upholstery with contrast stitching adds a premium feel. The center console and gear selector are finished in piano black with brushed aluminum accents that break up the darker tones.
The steering wheel is wrapped in perforated leather with a substantial feel, while touch points like door armrests and the center console lid get additional padding for comfort. Tata has significantly reduced the hard plastics that plagued earlier models, using them only in lower sections that rarely get touched.
The ambient lighting system offers seven color options that illuminate the footwells, door panels, and dashboard. This lighting subtly highlights the interior’s design elements without appearing gaudy or distracting.
Color schemes include a standard all-black interior with blue highlights, a dual-tone beige and black option, and a sportier black and red combination for the top-spec trim. The patterns and textures work together harmoniously, creating a cohesive design rather than feeling like an afterthought.
Tech Territory: Connected Convenience
The centerpiece of the Curvv’s dashboard is a 10.25-inch floating touchscreen infotainment system with crisp graphics and responsive touch controls. The system runs Tata’s latest iRA connected car platform with built-in 4G connectivity. Wireless Apple CarPlay and Android Auto come standard, seamlessly mirroring your smartphone’s interface.
The system offers features like remote engine start, climate pre-conditioning, geo-fencing alerts, and vehicle diagnostics through a dedicated smartphone app. Voice commands allow control of various functions, including navigation, media selection, and climate settings, using natural language processing that recognizes Indian accents and local place names.
Over-the-air updates mean the system will gain new features throughout ownership, preventing it from feeling outdated too quickly. An 8-speaker Harman Kardon sound system delivers impressive audio quality with good bass response and clear highs, even at higher volumes.
Driver’s Domain: Cockpit Configuration
The driver-focused cockpit features a 10.25-inch fully digital instrument cluster with multiple display modes. This customizable screen shows everything from traditional dials to full-map navigation, with excellent clarity even in bright sunlight. The graphics are modern without being distracting, with smooth animations during mode transitions.
The steering wheel includes well-placed controls for audio, cruise control, and instrument cluster functions, allowing minimal hand movement from the driving position. Behind the wheel are paddle shifters for the automatic transmission variant, positioned perfectly for quick gear changes.
Driver assistance features include adaptive cruise control, lane keep assist, and automatic emergency braking on higher trims, all controlled through intuitive buttons and displays. The driving position is excellent, with good visibility forward and to the sides, though the sloping roofline does reduce the rear view somewhat – mitigated by a standard reversing camera with dynamic guidelines.
Passenger Paradise: Space Utilization
Despite its coupe styling, the Curvv doesn’t sacrifice rear passenger comfort as much as you might expect. The rear bench seats three adults with adequate legroom (975mm) and surprisingly good headroom (965mm) thanks to a sculptured headliner and slightly lower seat positioning.
The rear seats recline slightly for long-journey comfort and include amenities like rear AC vents, USB-C charging ports, and a center armrest with cupholders. The seat backs split 60:40 and fold nearly flat to expand the cargo area when needed.
Throughout the cabin, smart storage solutions abound – the center console includes a deep bin, the door pockets can hold 1-liter bottles, and there’s a dedicated smartphone shelf with wireless charging pad. Rear passengers get seatback pockets and small door bins for personal items.
The dual-zone climate control system keeps the cabin at comfortable temperatures, with rear vents ensuring back seat passengers aren’t forgotten. The system cools quickly even in hot Indian summers, with a particulate filter to keep city pollution at bay.
Chassis Choreography: The Driving Experience
Suspension Setup: Balancing Act
The Curvv rides on Tata’s advanced OMEGA architecture, featuring a MacPherson strut setup at the front and a torsion beam arrangement at the rear. This combination balances cost with performance, delivering a comfortable ride without excessive body roll in corners.
The suspension tuning favors comfort while maintaining good body control – minor road imperfections are absorbed well, while larger bumps are felt but never harshly transmitted to the cabin. Speed breakers and potholes (common on Indian roads) don’t upset the chassis, with the suspension rebounding quickly without feeling floaty.
Ground clearance of 190mm gives the Curvv genuine bad-road capability despite its urban styling. While not designed for serious off-roading, it can handle rough patches, gravel roads, and moderate inclines without scraping its underbody. The approach and departure angles are surprisingly good for a coupe-SUV, allowing it to clear obstacles that might challenge more road-focused crossovers.
Steering Sentiments: Connection to the Road
The Curvv uses an electric power steering system that varies assistance based on speed. At parking speeds, the steering feels light enough for easy maneuvering, with a turning radius of just 5.1 meters – impressive for a vehicle in this class.
As speeds increase, the steering weights up progressively, providing good stability on highways without feeling artificially heavy. Feedback through the wheel is adequate if not class-leading, keeping the driver connected to what the front wheels are doing without transmitting unwanted vibrations.
The steering wheel itself has a good thickness and is sized appropriately for both quick maneuvers and relaxed cruising. Three settings (Light, Normal, and Sport) allow drivers to tailor the steering feel to their preference, with Sport adding weight without significantly increasing feel.
Braking Brilliance: Stopping Power
Braking duties are handled by ventilated discs up front and solid discs at the rear – a full disc setup that’s not always guaranteed in this segment. The pedal feel is progressive, making it easy to modulate braking force in stop-and-go traffic.
The braking system includes ABS, Electronic Brakeforce Distribution, and Brake Assist as standard. In panic stop situations, the system provides full braking force while maintaining stability and control. The Curvv comes to a halt from 80 km/h in around 27 meters – a competitive figure for its class.
Higher trims add features like auto-hold (which keeps the brakes applied at traffic lights) and hill-hold control that prevents rollback on inclines. The electronic parking brake with auto-hold function adds convenience in traffic while freeing up center console space compared to a traditional handbrake.
Tech Tapestry: Features for the Modern Driver
Safety Sanctuary: Protection Protocols
Safety is clearly a priority for the Curvv, with 6 airbags (dual front, side, and curtain) standard across the range. The body structure uses high-strength steel in critical areas to create a rigid safety cage while managing impact forces effectively.
Advanced driver assistance systems include:
– Autonomous emergency braking that detects vehicles, pedestrians, and cyclists
– Lane departure warning and lane keep assist
– Blind spot monitoring with rear cross-traffic alert
– 360-degree camera system with object detection
– Tire pressure monitoring system
The electronic stability program works alongside traction control to maintain vehicle stability in slippery conditions or during emergency maneuvers. ISOFIX child seat anchors are standard in the rear seats, while all five seating positions get three-point seatbelts with pretensioners and load limiters in the front.
Connectivity Constellation: Always In Touch
The Curvv’s connectivity features extend beyond the infotainment system. The iRA connected car platform offers:
– Real-time vehicle tracking and location sharing
– Geofence alerts and time fence alerts for security
– Remote vehicle diagnostics and service reminders
– Emergency call functionality after crash detection
– Over-the-air updates for maps and system software
The navigation system includes real-time traffic information, suggesting alternate routes to avoid congestion. Points of interest are regularly updated, including new restaurants, fuel stations, and EV charging points for the upcoming electric variant.
Entertainment options include streaming services through the built-in 4G connection (with a complimentary data package for the first year), multiple USB ports for device connectivity, and Bluetooth with support for multiple device pairing.
Ownership Odyssey: The Curvv Experience
Warranty Wisdom: Peace of Mind
Tata offers a standard 3-year/100,000 km warranty on the Curvv, with options to extend to 5 years/150,000 km for additional peace of mind. The extended warranty covers most mechanical and electrical components, with clearly defined terms for wear items.
The engine and transmission receive a slightly longer 4-year/150,000 km warranty as standard, reflecting Tata’s confidence in their powertrains. The battery and infotainment system are covered for 3 years regardless of mileage.
Service intervals are set at 10,000 km or 12 months, whichever comes first, with the first three services priced competitively. A prepaid service package can reduce maintenance costs by up to 20% compared to pay-as-you-go servicing.
Customization Canvas: Make It Yours
The Curvv comes in six exterior colors: Pristine White, Daytona Grey, Flame Red, Atomic Blue, Cosmic Gold, and Meteor Bronze. Higher trims offer dual-tone options with a black roof for a more distinctive look.
Accessory packages include:
– Tech Pack (dashcam, air purifier, wireless charger)
– Adventure Pack (roof rails, body cladding, all-weather floor mats)
– Style Pack (illuminated door sills, chrome accents, seat covers)
A range of dealer-fitted accessories allows for further personalization, from practical add-ons like mud flaps and boot organizers to style enhancements like alloy wheel designs and interior trim elements.
Competitive Choreography: Market Positioning
Price Positioning: Value Proposition
The Tata Curvv is positioned as a premium offering in the mid-size SUV segment, with prices starting at ₹12.00 lakhs for the base petrol manual variant and going up to ₹20.00 lakhs for the fully-loaded diesel automatic (ex-showroom).
This pricing places it in direct competition with the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara, but offering a more distinctive design and potentially better value when comparing feature-to-price ratio, especially in the mid-range trims.
The target demographic includes young professionals and family buyers looking for something stylish yet practical – those who want to stand out without sacrificing utility or breaking the bank on a luxury brand.
Rival Roundup: How It Stacks Up
Compared to its closest rivals, the Curvv offers:
– More distinctive styling than the conventional Hyundai Creta
– Better build quality perception than the Kia Seltos
– More powerful engines than the Maruti Suzuki Grand Vitara
– More advanced connectivity features than the Skoda Kushaq
Where competitors might edge ahead:
– The Creta offers slightly more rear headroom due to its traditional SUV roofline
– The Seltos has a marginally larger boot space
– The Grand Vitara offers a strong hybrid powertrain option
The Curvv’s unique selling points include its coupe-SUV styling, powerful engines, and the Tata brand’s growing reputation for safety and build quality in the Indian market.
Verdict Velocity: Conclusions and Forecast
The Tata Curvv 2025 represents a bold move from a company increasingly confident in its design and engineering capabilities. It successfully breaks the mold of the conventional SUV without compromising on the practicality that Indian buyers demand.
Its strengths lie in its head-turning design, powerful engine options, feature-rich interior, and competitive pricing. Potential concerns include slightly reduced rear headroom compared to traditional SUVs and Tata’s service network, which, while improving, still doesn’t match the reach of Maruti Suzuki or Hyundai.
The Curvv is ideal for buyers who want to make a statement and stand out from the crowd of lookalike SUVs currently dominating Indian roads. It’s particularly well-suited to urban dwellers who occasionally venture out for weekend getaways, offering enough space for four adults and their luggage without the bulk of a larger SUV.
We predict the Curvv will carve out a significant niche in the market, potentially becoming a trendsetter that prompts other manufacturers to explore coupe-SUV designs at more accessible price points. While unlikely to outsell mainstream offerings like the Creta, it should easily exceed Tata’s sales targets if the company can ramp up production to meet demand.
Specifications Spotlight: The Numbers That Matter
| Specification | Tata Curvv 1.5 Turbo-Petrol | Tata Curvv 1.5 Diesel |
|---|---|---|
| Engine | 1.5L 4-cylinder Turbo Direct Injection | 1.5L 4-cylinder Turbocharged |
| Power | 160 HP @ 5,500 rpm | 115 HP @ 3,750 rpm |
| Torque | 250 Nm @ 1,750-4,000 rpm | 260 Nm @ 1,500-2,750 rpm |
| Transmission | 6-speed Manual / 7-speed DCT | 6-speed Manual / 7-speed DCT |
| Fuel Efficiency (ARAI) | 15.5 km/l | 19.5 km/l |
| Length | 4,308 mm | 4,308 mm |
| Width | 1,810 mm | 1,810 mm |
| Height | 1,630 mm | 1,630 mm |
| Wheelbase | 2,650 mm | 2,650 mm |
| Ground Clearance | 190 mm | 190 mm |
| Boot Space | 425 liters | 425 liters |
| Fuel Tank | 50 liters | 50 liters |
| Seating Capacity | 5 | 5 |
| 0-100 km/h | 9.5 seconds | 11.2 seconds |
| Top Speed | 180 km/h | 170 km/h |
| Starting Price (Ex-showroom) | ₹12.00 lakhs | ₹13.50 lakhs |
| Safety Rating | 5-Star GNCAP (Expected) | 5-Star GNCAP (Expected) |
| Key Features | 10.25″ Touchscreen, Digital Cluster, 6 Airbags, ADAS, Panoramic Sunroof, 360° Camera | 10.25″ Touchscreen, Digital Cluster, 6 Airbags, ADAS, Panoramic Sunroof, 360° Camera |
The Tata Curvv 2025 truly delivers on its promise to break the mold, set the trend, and help owners define their journey in a vehicle that stands apart from the crowd.